02 — Growth Lab
Sales Growth SimulatorWhich lever moves revenue most?
A simple one-month transactional model. Enter your baseline, then change one or two levers in the growth scenario and see the difference. The three presets are only visible, editable multipliers.
Result
No-JavaScript version: all text, forms and links remain available.
| Baseline | Scenario | Difference |
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Which lever has the biggest effect?
Effect of improving each lever by 10% while the others stay fixed.
The calculation runs in your browser. Nothing is sent to the server unless you choose to save.
How it's calculated
First purchases = monthly leads × conversion rate ÷ 100. Estimated monthly revenue = (first purchases + monthly repeat orders) × average order value. Difference = scenario revenue − baseline revenue; growth % = difference ÷ baseline revenue × 100. When baseline revenue is zero, growth % is 'not computable'.
Assumptions
All values are for one month. Repeat orders are an independent count, separate from that month's first purchases and never double-counted. Average order value is assumed equal for first and repeat orders.
Limitations
It ignores subscription (SaaS) models, seasonality, acquisition cost and margin; it only estimates gross revenue. No scenario is a growth promise; scenario numbers are your assumptions.
A worked example
1,000 leads, 2% conversion, 5 repeat orders and an order value of 100 → 20 first purchases, 25 orders, revenue 2,500. If only conversion rises to 3% → 30 first purchases, revenue 3,500; that is 1,000 more, or +40%.
Frequently asked questions
Why isn't retention a separate input?
In this simple model retention enters only through 'monthly repeat orders'. Adding a retention rate on top would count the same customer twice.
What are the presets based on?
Each preset is just a set of multipliers applied to your baseline and shown on screen (e.g. conversion × 1.25). There is no market data or customer statistics behind them; edit the multipliers or the numbers directly.
Are negative or decimal values allowed?
Negative no; decimals yes (e.g. 2.5% conversion). Persian, Arabic-Indic and Western digits and thousands separators are accepted.