02 — Growth Lab
Sales Growth SimulatorWhich lever moves revenue most?
A simple one-month transactional model. Enter your baseline, then change one or two levers in the growth scenario and see the difference. The three presets are only visible, editable multipliers.
From your choice on the home page: We have leads, but they don't convert.
Result
No-JavaScript version: all text, forms and links remain available.
| Baseline | Scenario | Difference |
|---|
Which lever has the biggest effect?
Effect of improving each lever by 10% while the others stay fixed.
The calculation runs in your browser. Nothing is sent to the server unless you choose to save.
How it's calculated
First purchases = monthly leads × conversion rate ÷ 100. Estimated monthly revenue = (first purchases + monthly repeat orders) × average order value. Difference = scenario revenue − baseline revenue; growth % = difference ÷ baseline revenue × 100. When baseline revenue is zero, growth % is 'not computable'.
Assumptions
All values are for one month. Repeat orders are an independent count, separate from that month's first purchases and never double-counted. Average order value is assumed equal for first and repeat orders.
Limitations
It ignores subscription (SaaS) models, seasonality, acquisition cost and margin; it only estimates gross revenue. No scenario is a growth promise; scenario numbers are your assumptions.
A worked example
1,000 leads, 2% conversion, 5 repeat orders and an order value of 100 → 20 first purchases, 25 orders, revenue 2,500. If only conversion rises to 3% → 30 first purchases, revenue 3,500; that is 1,000 more, or +40%.
Frequently asked questions
Why isn't retention a separate input?
In this simple model retention enters only through 'monthly repeat orders'. Adding a retention rate on top would count the same customer twice.
What are the presets based on?
Each preset is just a set of multipliers applied to your baseline and shown on screen (e.g. conversion × 1.25). There is no market data or customer statistics behind them; edit the multipliers or the numbers directly.
Are negative or decimal values allowed?
Negative no; decimals yes (e.g. 2.5% conversion). Persian, Arabic-Indic and Western digits and thousands separators are accepted.